What are the 4C’s?

If you’ve ever bought a diamond, you’ve heard of the 4C’s – cut, clarity, color, and carat weight – that help you determine where to invest. In the name of keeping life simple, I’m going to offer you the 4C’s of choosing an agent for the sale or purchase of your home. Because, frankly, we’ve all got enough to remember without having to learn any cute new alliterations.

Connection:

When you choose an agent or REALTOR®, you’re choosing an advocate, ambassador, and someone to be your eyes and ears. Even in the quickest sale situations, this is a human you’ll be spending a considerable amount of time with! Look for someone whose energy you vibe with, whose perspective seems to align well with your own, and someone to whom you can happily trust your vision and goals.

Community:

Choose an agent who understands the value of teamwork and connects well with other professionals in the industry. It will serve you well to have someone on your side who is a friend to other agents and service providers. I chose to join the Keller Williams San Diego Metro team for this reason – they understand that no one succeeds alone, and the difference it can make to our clients to have an entire team at your back, working together to either sell your home or help you get the keys to your dream house!

Communication:

It’s not your job to become an expert on buying and selling homes – it’s your experts job to communicate to you everything you need to know as you set out on this journey. The right agent will communicate in a style that suits your personal preference, be clear and honest about every obstacle and success that comes your way, and be able to help you set your expectations so that you feel comfortable and informed moving forward.

Client Care:

Okay, that’s 5Cs, but stay with me. Most of us will buy or sell a home less than a handful of times in our lives, which means you deserve, and should expect, the absolute best experience possible. If you don’t feel like a priority for your agent, we aren’t doing our job. It’s okay to expect your agent to treat you as they would a valued friend or family member – we’re here to guide you through one of the most important decisions you’re going to make. Don’t settle for less than the absolute best care.

Buying or selling a home can be stressful or overwhelming, but it doesn’t have to be. Remember your 4C’s, choose your agent wisely, and rest easy – we’ve got you from here.

Special Thanks

We would like to thank our friend Karyn Thurston for helping us write this blog post. She is currently hanging her hat in San Diego as a realtor, writer and advisor. She currently has a passion project called “The Virago Collective”. Which is a network dedicated to empowering women buy, sell, and invest in property. You can learn more about Karyn Thurston by connecting with her on Facebook, Instagram. (CalBRE #02052604, Keller Williams San Diego Metro #01295699)

If you have any additional questions, we recommend you talk to our loan officer Carl Spiteri (NMLS #286890) by scheduling an appointment online or calling him directly at (619) 544-6444