The “F Bomb” is a system you create for follow up regarding your 1-on-1 meetings. Plan out a seven-week series of power notes, direct mail pieces, emails and phone calls. At least four of your follow-up touches need to be phone calls. Use your CRM or calendar to schedule these tasks to make sure they occur! If you have an assistant, delegate as much as you can of the non-call touches, i.e. from Social Media, Emails, Mailing a Flyer, etc.

Using a past-client “Success Story” is another great method to use during the seven-week series.

Do you have a potential referral source that you can drop a seven-week “F-Bomb” on?

How might this communication strategy improve your relationship with them?